LaTasha Y. Benn started doing make-up professionally in 2005 after being inspired by her cousin during a photo shoot in Atlanta, GA. What was just a quick and very much last-minute makeover turned into a photo shoot that allowed her to meet and network with some awesome photographers. At that point, LaTasha learned quickly that a career could be made as a professional make-up artist.
Since then, LaTasha has received training from celebrity make-up artists such as Marietta Carter-Narcisse, Sam Fine, Renny Vasquez, Tatiana Ward (Beat Face Honey), Candace Corey and Merrell Hollis, as well as worked for MAC Cosmetics, Benefit Cosmetics and Laura Mercier, and received her Esthetician License in 2013.
An expert in enhancing natural beauty, LaTasha enjoys working with brides and being able to enhance their beauty during such a memorable occasion. Although natural and enhanced looks is what LaTasha specializes in, she also enjoys creating fun and dramatic looks for fashion shows, beauty pageants, photo shoots and fitness competitions.
In addition, LaTasha educates women on how to enhance their own beauty through her annual make-up workshops called, ENHANCED. ENHANCED is a hands-on make-up workshop designed to teach the everyday woman how to properly select and apply make-up on themselves, as well as teach them advanced techniques and fun tips & tricks.
If you were to ask LaTasha why she left her corporate job as a Human Resources professional to become a make-up artist, she would tell you that she absolutely loves what she does - "portraying external and internal beauty through color and confidence". LaTasha, created LYBartistry, which stands for Love Your Beauty, in order to promote self-love, confidence and the notion that you do not need make-up to be beautiful, but who says you can't have fun with it!